Shoes Can't Give You a Shapely Ass--It's What You Do While You're Wearing Them

The Federal Trade Commission has disciplined Reebok for saying that their EasyTone shoes could "shape a behind 28 percent better" than regular athletic shoes. Turns out the research they based their claim on was totally bogus.

This is no surprise. Longtime readers know how skeptical I am of anything that claims to get you in shape without you having to actually work at it. Reebok sold a lot of $100 pairs of EasyTones. Mostly to EasyMarks.