This can't be good. Americans are so nutty. They react to news that high fructose corn syrup might be one of the contributors to the obesity epidemic™ by replacing it with an obsession with cane sugar. I'm certainly not blameless myself. I was one of the first to adopt a horrified response to the news articles about the dangers of HCFS and how we were all turning into Corn People because of all the processed foods containing corn we eat. And yes, I started looking for the word "sugar" on labels.
But dudes! According to the above linked article, by the awesome Kim Severson, apparently the demand for sugar is so high right now, the sugar trade group Sugar Association feels it can safely end its pro-sugar ad campaign: According to Andy Briscoe, president of the association, "Obviously, demand is moving in the right direction so we are taking a break."
If the sugar merchants think they don't need to advertise their product anymore, than we're all eating too much of it. The problem with HFCS isn't that it's highly processed, or made of corn, it's that it is so cheap and ubiquitous, food manufacturers put it into everything: bread, spaghetti sauce, salad dressing. I don't pretend to know how our bodies process macronutrients, but it does seem like sugar and foods the body treats like sugar (white flour and potatoes, I'm talking to you) have the propensity to help us gain weight. Replacing all the high-fructose corn syrup in our food with sugar isn't going to help us get thinner. We're just going to get fatter in a more natural way.
In other news, remember how the other day I was suggesting cyclists increase their bone density by adding some jogging or weightlifting to their routine? Turns out you don't have to. Just make sure you stop for a beer after your ride.
This makes me happy. A company that manufactures bikes so that people of any size can experience the joy of a good bike ride on a sunny day is okay in my book.